To be successful in business, it is critical to build and maintain relationships. Not just with customers, but also with vendors, employees and competitors. You need to have long-term customers and good vendor relationships especially during challenging times or tight deadlines. Good relationships with other business owners allow you to share your struggles, resources and best practices that can give you an edge in business. Of course, any relationship will involve give and take.
Tired of sending the same old ‘touching base’ messages? Here are some simple ideas to energize your business email:
1. Set a Rhythm –Short has more energy than long. But consider the rhythm created by several sentences in a row. Short/short/short. That’s a rhythm. Short/long/short. That’s another one. The one to avoid is long/long/long – it will drag your reader down.
2. Add colour – Mix in the odd adjective with the facts. They’ll trigger memory and emotion. Try saying splendid, stupendous, rollicking, grand instead of just ‘great’.
3. Surprise them – Thrown in a quick aside about your mood of the day, a sudden turn in the weather, or a humorous observation. Make sure it’s brief! This will make your email stick. 90% of the time, your reader will play off this aside in the response.
Make sure that your communication is always sincere.