Goodwill of Central AZ transforms its culture to better serve its community

This non-profit organization approached us with the desire to reestablish a relationship with their community by building an internal culture of servant leadership that aligned with new branding. To achieve this goal, MFI assembled the CEO, a 20-year executive, and 39 leaders – from Director to C-Suite level – and assisted them in undertaking a 3-year transformational journey.