NEXT-GENERATION companies recognize that the planning process of developing their mission statements can be as important as the final product. First, they are aware of 5 common challenges; adjusting to the changed economic environment, maintaining worker productivity, keeping profit margins, adjusting to cultural shifts and building tomorrow’s workforce. The key is using the right set of master disciplines: Focus – gaining and keeping focus on actionable priorities. Attitude – maintaining a “how to” attitude and perspective that focuses on the vision of what is possible, resulting in thriving, not just surviving. New technologies – taking strategic advantage of evolving digital platforms and social media. Authenticity — enforcing the organization’s brand not only throughout its internal and external messaging, but throughout its culture and practices. Continuous review and feedback – instilling an inclusive culture of continuous review and feedback to encourage ongoing improvement and employee engagement. Organizations that adapt quickly in this manner have an advantage that isn’t merely competitive; its regenerative. They develop the ability to recreate and morph themselves in response to shifting trends without losing sight of their long-term vision and values. They recognize that survival requires attention to what is and thriving requires attention to what could be. | 
