In this episode, Erica and Dean discuss: Mission statements generation, differences, and similarities between businesses. Creating for a purpose greater than ourselves, to be part of a community. Utilizing intuition in business to help support your data. Breaking the pattern of thinking, stop being addicted to the same thoughts. Key Takeaways: Figuring out your purpose, does it coincide with the company as it grows as a business, and as employees grow as people? Develop your mission statement while you develop your team. Use intuition to keep this focused inward while also using data-driven strategy to move forward. Lived experience is data that we use to make decisions. “Intuition is about freedom and possibilities.” — Dean Newlund | 
